Glossary
Core vs Rotation
Two categories of elements in a prompt batch. Core (brand, fixed personas) stays constant across the batch to keep a comparable baseline. Rotation (topics, intents) varies prompt by prompt to cover a spectrum.
Concrete example
Core = "brand X, urban parent persona". Rotation = 40 topics × 3 intents. Result: 120 prompts probing the same viewpoint from 120 angles.
Why it matters
This split enables valid comparisons: the changing variable (topic) is isolated while the rest (persona, brand) is neutralised. Without it, a batch mixes too many variables to be analysable.
Related terms
- Persona
A user archetype (age, usage context, tags) on whose behalf a prompt is phrased. It is not a real identity but a narrative frame that shapes tone, vocabulary and the decision criteria expected in the answer.
- Pool of themes
The consolidated set of topics available for prompt generation, aggregated from your imports (sitemap, GSC, URLs, keywords) and your enrichments (PAA, PASF, semantic fingerprint). Each topic can be selected, deselected, or hidden if judged noisy.
- Branded share
The proportion of prompts in a batch that explicitly mention your brand, as opposed to those that stay generic ("what's the best portable AC?" vs "is portable AC X any good?"). Expressed as a percentage of the batch.