Glossary
Persona
A user archetype (age, usage context, tags) on whose behalf a prompt is phrased. It is not a real identity but a narrative frame that shapes tone, vocabulary and the decision criteria expected in the answer.
Concrete example
"Parent, 35, urban apartment, sensitive to noise and budget", applied to the "portable air conditioner" topic yields a prompt centred on decibels, power draw and price rather than raw specs.
Why it matters
The same topic asked by two different personas returns different LLM answers. Rotating personas reveals which segments cite your brand, and which ignore it.
See it in the How it works guide: Set up your project
Related terms
- Prompt
A natural-language instruction sent to a generative AI model to produce an answer. Unlike a query aimed at a search engine, a prompt frames the role, context and expected output. In GEOPromptly, a prompt combines a persona, an intent, a topic and optionally a brand.
- Core vs Rotation
Two categories of elements in a prompt batch. Core (brand, fixed personas) stays constant across the batch to keep a comparable baseline. Rotation (topics, intents) varies prompt by prompt to cover a spectrum.
- Intent: commercial investigation
Intent where the user compares offers, brands or models before deciding. Neither pure informational (close to purchase) nor pure transactional (not yet buying).