Glossary

Intent: commercial investigation

Intent where the user compares offers, brands or models before deciding. Neither pure informational (close to purchase) nor pure transactional (not yet buying).

Concrete example

"Best portable AC 2026", "X vs Y comparison", "quiet portable AC reviews apartment".

Why it matters

This is the most strategic intent in GEO: the LLM arbitrates between brands, and your presence (or absence) weighs heavily on the final decision.

Related terms

Intent : Informational
Search-intent type where the user wants to understand, learn or get informed, with no immediate purchase goal. Often phrased as an open question.
Intent : Transactional
Search intent with a clearly anticipated action or purchase. Often contains an action verb ("buy", "order", "download", "book") or a modifier ("price", "cheap", "promo code").
Branded share
The proportion of prompts in a batch that explicitly mention your brand, as opposed to those that stay generic ("what's the best portable AC?" vs "is portable AC X any good?"). Expressed as a percentage of the batch.