Glossary

Intent : Transactional

Search intent with a clearly anticipated action or purchase. Often contains an action verb ("buy", "order", "download", "book") or a modifier ("price", "cheap", "promo code").

Concrete example

"Buy cheap 9000 BTU portable AC", "Fast delivery quiet portable AC".

Why it matters

This is where conversion is decided. Being cited by an LLM on these intents can capture or divert a purchase, especially when the answer includes a named recommendation.

Related terms

Intent: commercial investigation
Intent where the user compares offers, brands or models before deciding. Neither pure informational (close to purchase) nor pure transactional (not yet buying).
Intent : Navigational
Search intent where the user wants to reach a specific brand, site or page they already know. The brand appears explicitly in the phrasing.
Branded share
The proportion of prompts in a batch that explicitly mention your brand, as opposed to those that stay generic ("what's the best portable AC?" vs "is portable AC X any good?"). Expressed as a percentage of the batch.