Glossary
PAA (People Also Ask)
The block of related questions Google displays on the results page. These questions are drawn from real user behaviour and reveal the recurring sub-questions around a topic.
Concrete example
For "portable air conditioner", typical PAA: "What BTU for 30 m²?", "Do portable ACs use a lot of power?", "Do you need to vent the heat outside?".
Why it matters
PAA is a direct source of intents to cover in your prompts. GEOPromptly pulls them in during enrichment to expand your topic pool beyond your seed keywords.
See it in the How it works guide: Enrich with PAA / PASF and semantic fingerprint
Related terms
- PASF (People Also Search For)
The block of related searches Google shows after a return-click from a result. Unlike PAA (questions), PASF lists adjacent queries users chain together, exposing their real journey.
- Pool of themes
The consolidated set of topics available for prompt generation, aggregated from your imports (sitemap, GSC, URLs, keywords) and your enrichments (PAA, PASF, semantic fingerprint). Each topic can be selected, deselected, or hidden if judged noisy.
- Semantic fingerprint
An automated analysis of your page content that extracts salient expressions and recurring themes. It is not a plain keyword list: terms are weighted by frequency, context and co-occurrence to characterise what your pages actually talk about.