Glossary
PASF (People Also Search For)
The block of related searches Google shows after a return-click from a result. Unlike PAA (questions), PASF lists adjacent queries users chain together, exposing their real journey.
Concrete example
After clicking a "portable air conditioner" listing, PASF may surface "misting fan", "air-to-air heat pump", "quiet portable AC", both alternatives and refinements.
Why it matters
PASF maps the competitive landscape and intent shifts. It is a valuable signal to spot adjacent themes worth adding to your pool without losing semantic relevance.
See it in the How it works guide: Enrich with PAA / PASF and semantic fingerprint
Related terms
- PAA (People Also Ask)
The block of related questions Google displays on the results page. These questions are drawn from real user behaviour and reveal the recurring sub-questions around a topic.
- Pool of themes
The consolidated set of topics available for prompt generation, aggregated from your imports (sitemap, GSC, URLs, keywords) and your enrichments (PAA, PASF, semantic fingerprint). Each topic can be selected, deselected, or hidden if judged noisy.
- Semantic fingerprint
An automated analysis of your page content that extracts salient expressions and recurring themes. It is not a plain keyword list: terms are weighted by frequency, context and co-occurrence to characterise what your pages actually talk about.